Generic tools have one advantage: they are free. That is why most coaches start with them.
A platform article is easier to trust next to a focused app review and an honest look at whether generic office tools are still enough.
→ Best personal trainer app for a small business (2026 comparison)
→ Why spreadsheets are not a client hub once check-ins and plans live in five places at once
Google Doc for plans, WhatsApp for messages, Revolut for payments. It works up to a point.
The problem with multiple tools
With 10 clients your data spreads across five tools. Client A messages on WhatsApp, B on Instagram, C by email.
Check-ins in Google Forms, plans in Docs, payments in Revolut. It is hard to see who is waiting on what.
What a specialized app brings
- Client, plan, messages, check-in and payments in one place
- Automatic reminders that do not need your attention
- Professional feel: the client has their own app
- Data that accumulates and stays useful
- GDPR compliance without extra work
The hidden cost of a split setup
One hour a day on busywork is 365 hours a year. At 50 euros an hour that is over 18 thousand euros.
A good app costs 20 to 50 euros a month. The math is simple.
UnitLift is built only for online coaches. Every feature exists because a coach asked for it.